Easy Bake Intense Eau de Parfum turns Huda Beauty’s powder scent into a floral gourmand with wild cherry, cinnamon and vanilla bourbon. The May 2026 launch is the brand’s first official fragrance, following a limited April Fool’s Easy Bake release in 2024. That earlier bottle matters if you are shopping from memory: Intense is a developed variation, rather than a straight reissue.
The notes
Fragrance Notes
Huda Beauty’s note list places the cherry at the opening, flowers and spiced caramel in the heart, and vanilla at the base. That gives sweet-fragrance shoppers two things to check: whether the flowers balance the caramel to their taste, and whether they enjoy the scent after the cherry has faded.
The brand’s launch announcement credits perfumer Hamid Merati-Kashani and more than 100 development iterations.
What wearers like and dislike
One wearer enjoys the restrained cherry, creamy caramel and gentle spice, finding the sweetness less overwhelming than many dessert fragrances. Another enjoys a cinnamon-and-white-floral opening that becomes powderier, with very little cherry. Their first impressions make this worth sampling even if you usually find cherry perfume too much.
Staying power draws disagreement. The first wearer describes a modest scent bubble lasting several hours. In a separate discussion, some buyers like the smell but find it fades too quickly. One buyer who also owns the powder is disappointed that the perfume smells different. Enjoying Easy Bake makeup is a reason to try this perfume, rather than a guarantee that you will love it.
Should you try it?
Try Easy Bake Intense if creamy florals and spiced vanilla appeal to you, especially if you want cherry as an accent. If a strong, lasting cherry note is the main attraction, compare it with the options in our cherry perfume guide before choosing a bottle.
For fans of the original powder or limited perfume, smell Intense on skin through the drydown. Huda Kattan describes the creaminess and cinnamon as key development choices in her launch interview. Pay attention to those changes and to how much fragrance you can still smell later in the day. A sample or travel size gives you a useful way to decide whether that balance suits you.
