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Tom Ford

Beau de Jour

Eau de Parfum For Men

Beau de Jour Eau de Parfum in the Signature line combines lavender and lavandin with African rosemary, geranium, oakmoss and patchouli among its key notes. Choose it for aromatic lavender, herbs and mossy warmth. The older Private Blend release is a separate version to check when shopping or reading reviews.

What People Say

Some wearers enjoy its clean, creamy lavender and barbershop character.

One owner particularly enjoys the Signature version’s forceful lavender-and-herb opening.

One owner finds the Signature version’s patchouli drydown too heavy and unpleasant.

Another wearer likes the scent but finds it less interesting than other aromatic fragrances.

Great for

Worth sampling if lavender, herbs and a mossy patchouli base appeal to you.

Not for

Try it first if strong lavender or a substantial patchouli drydown puts you off.

Where to Buy Beau de Jour

by Tom Ford

Best Seasons

🌸 spring 🍂 fall ❄️ winter

How It Compares

vs. Armaf Ventana

Ventana EDP combines citrus and red fruits with geranium, lavender, patchouli and a woody amber base. Beau de Jour EDP centers on lavender, lavandin, rosemary, geranium, oakmoss and patchouli.

Read the full comparison →

Explore Shared Notes